Why Video Marketing is the New Darling of the Marketing World

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, 84 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 75 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.