What videos can do for me?
The Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too.
10. Improved SEO
First off, utilising video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
9. Stronger Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
8. Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
7. Video-increased Technology
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favouring the video-marketer.
6. Steps to Building a Video Strategy
Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.
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