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  1. What is your budget with this project?
  2. What is it that you are aiming to achieve with a video?
  3. Why do you want to do this?
  4. Where are the videos to be filmed? (location –  in more than one place?)
  5. What type of video are you after? Explainer, Animation – motion graphics, (Voice-over narration by member of staff, explainer, type of music, professional voice-over, etc)
  6. What is the timeline for filming and completion?
  7. What is the purpose of the video?
  8. Have you a ‘call to action’?
  9. How long are you looking for the video to last for? (for sales purposes – we would recommend it to be, short and sweet, no more than 2 minutes ideally)
  10. Have you a chosen music track?
  11. Who is to appear in the video, i.e if they are to be talking to camera? and … make sure that who ever appears talking to camera is confident and more importantly, that they actually want to appear in the video in the first place!
  12. Who will be writing the script(s)? (would you like help with this?)
  13. Practice practice and practice your lines and script?
  14. Have you a YouTube channel?  Have you social media setup for video? Have you a Vimeo account?
  15. Do you make good tea? (it’s got nothing to do with video, but we like our tea here at Visual Business, and, we like it … nice and strong!)

But hey, if you’re not entirely sure about your video needs, then that’s where we can help you …




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